Geomarketing is a concept that is gaining importance within the business environment. Even though its essence is nothing new, due to the advances in GIS technology and the ones in displaying massive amounts of data -BIG Data or Data Science-, it has become a revolutionary tool for making strategic decisions. Let´s get started.
The concept of smart cities refers to a city model where resources are optimized, improving the citizens life´s quality through technological innovation. In this area, geolocation technologies play an essential role. Is this article we tour the concept of smart city, we explain why the geolocation is so important and applicable technologies and some success stories. Let’s start.
In the context of the current technological revolution, the definition of “geoportal” goes beyond purely mapping. Thus, at the time of defining the term in question is key to transcend mere ideology, not forgetting contextualize it in this digital era, marked by the knowledge revolution, interactive approach and citizen participation.
In this article we will give a brief review of the defining characteristics of the geoportals, after focusing on the illustrative example of the Alboran Sea geoportal, developed by Geographica.
This is a success story, prepared for the UICN (International Union for Conservation of Nature), which has emerged as a participatory platform with information on natural resources as valuable enclave, which has a rich biodiversity.
But before, we get back to the concept of geoportal: While we understand as a portal that provides access to maps, the concept is actually much broader.
Along with the cartographical, we find other complementary elements that enrich the information and allow, in many cases, the improved decision making by their managers and the quality of information to citizens and the scientific community, where appropriate.
Some of the elements that may be included are: infographics, statistics, based on previous behaviour of some variables, aerial photographs and databases with geographic information related to it for enrichment trends.
A first approach
Indeed, in addition to information on the geographical, the geoportals facilitate other information that, while linked with that directly or indirectly complement it in the desired direction.
Geoportals should enable the integration of diverse information and display it in an orderly fashion, always depending on the approach and specific needs. Not surprisingly, its themes and approaches can be very diverse, so casuistry not advice to incur excessive generalizations.
Unafraid to generalize, it can be argued that the conception of a geoportal as a mirror and melting pot of information from different sources is a necessity in most projects, and the goal is not only to gather that information, no more.
In contrast, the ultimate goal is to obtain that original and varied information to provide orderly, timely and intelligent data. Only through integration, analysis and visualization it is possible to generate simple constructive knowledge without sacrificing usability, communicating it clearly and intuitively.
At the time, that amount of information fosters positive synergies that are necessary to achieve the objective or objectives. Although as a common denominator they are practical and have a spatial perspective geoportal vary depending on the subject and approach, among many other factors.
With regard to its objectives, they can provide useful information to the public, the scientific community, public administrators or, for example, also come to collation think tanks.
Above all, engulfing in a democratic culture based on the principles of participation, transparency and information to support technical decisions and policies under criteria of efficiency and sustainability.
Alboran Sea Geoportal
The characteristics noted on geoportals are clearly observed in the geoportal for Governance in the Alboran Sea, a project created to promote the participation of key players involved in maintaining the environment in good condition.
As often happens in these cases, there were many organizations and institutions that produce important information, so that one of the key problems to overcome was the dispersion and the large amount of data.
Beyond offering cartographic resources, information materials and, in short, being a digital resource centre on the issue, it seeks to develop tools for environmental monitoring in collaboration with scientists.
In this sense, it is intended to report on the state of the environment, respond to many questions about the growing impact of human activities on the environment and take advantage of citizens’ contributions to increase knowledge of the medium.
Referring to the think tank, this geoportal can assimilate these think tanks as long as help to improve knowledge and better understand the reality. In this case, it also reveals useful to sensitize the public, as well as providing a good analysis when designing public policies.
Citizen cooperation, as mentioned, is another generic characteristic of geoportals and this is no exception. On the contrary, the orientation itself is one of the main objectives of this participatory platform.
Thanks to her, advantages, often easily interrelated very different fields are obtained. From an input data for scientific interest to community, building on the progress of it, being a tool of enrichment think tank role.
Since encourage interaction not only requires gathering relevant information on natural resources and biodiversity of this ecosystem, but also offers it to the players according to their demands, the platform has to be versatile.
Finally, the momentum created sum up positive synergies that help advance in different fields as well as awareness more effectively, which simultaneously an instrument of awareness and environmental education.
In short, the initiative has launched a procedure common environmental management around the Alboran Sea, facilitating the exchange of experiences among all stakeholders and interest groups linked to this natural enclave of great importance to ecological, geopolitical level scientific.
Thus, it seeks to identify, unify and relevance to the priorities that will improve the management of this privileged environment. Not surprisingly, the development of this geoportal is part of POCTEFEX-Alboran Project, “Transboundary Space of Natural Shared Management”, participating both in the same philosophy.
Just as it arises in the context of the new framework provided by the neighbourhood policy towards the Mediterranean basin promoted by the European Union, the objective of the Geoportal is to encourage participation to improve governance of their resources in a sustainable management and integrated their environment.
From ancient Greece, the human being seeks to control the sky. Two prisoners, Icarus and Daedalus, in the Minos Island, built wings with feathers and beeswax to escape his prison.
This myth talks about the desire we all share: to fly, to conquer and use all that great empty space. And we succeeded. We’re up in a thousand ways, we fly and we want to keep flying. It shortens distances, connect us, it allows us to trade, meet, see.
Thanks to the dynamism of Carto’s technology and Geographica’s design. In a simple map we show the 50 busiest airports in the world. We can know the number of passengers passing through them. From the nearly 100 million passengers in Atlanta Airport to 239 daily flights from Frankfurt passing through 86 million passenger in Beijing or 73 million in London. Everything is spectacular.
At Geographica we love this kind of works: answering questions after analyzing a bunch of data, so let me share with you the insights extracted from this map.
Geostrategic balances are changing around the world; the most important of them is perhaps the change of equilibrium between the Atlantic and Pacific axis. New conflicts, like the Ucranian one or the war on ISIS are rendering old flight routes unflyable and forcing airlines strategists to change traditional and established routes and hubs for new ones. All this has an impact on the global network of air traffic.
- New transiberian routes from North Eurasia to the Far East are developing heavily: this explains the incredible rise of Moscow’s Domodedovo International Airport as a new hub.
- Likewise, new north equatorial routes are being established: the transit from Europe to the Far East takes it route south making the Dubai International Airport the most important hub of the arabic nations.
- Pacific transit is on the rise: japanese, chinese, and US west coast airports remain among the most active in the world, but also Licenciado Benito Juarez International Airport in Mexico and Sao Paulo’s Guarulhos International Airport increased connections with the Far East honor the Pacific Axis increasing importance as a rising international scenario with respect to the Atlantic one.
- Europe is lagging behind: in addition to the US, Europe was the heart of the global air traffic network, being France and England powerfull hubs of transport for their former colonial territories. This importance has begun to dematerialize somehow, resulting in a more interconnected network (like in the case of Africa) not necessarily dependant from european or north american hubs. Paris Charles de Gaulle has fallen in importance, while London’s Heathrow and Gatwick still retaining its crown among the most important hubs in the world. However, it is Frankfurt am Main International Airport the one that has become the true european hub. Madrid’s Adolfo Suárez has also seen an uprising thanks to its specialization in routes to Latin America.
- Africa is still lacking interconnections: although the net grow of internal african flights is sustained, and that the interconnectivity among african hubs has increased (no more so many trips to France to go back to a neighbouring country), Africa is still the continent with the least interconnectivity rate in the world.
You can check it out at http://flightroutes.geographica.gs