Taking advantage of the data provided by Big Data for its use in the broad field of health opens a range of opportunities so far unheard but, at the same time, poses no minor challenges.
The Big Data revolution transcends the technological scene. Be immersed in a ocean of data also means to be able to daily generate information from different sources and activities.
An environment where privacy is gaining importance due to the constant violations or uses that even though are considered legal, they are no always seen as ethical. In addition, challenges for data protection are getting harder to achieve.
Geolocation applications and those that, without being specific, include the spatial dimension, are becoming more numerous. Not in vain, even though they are heterogeneous, many of the data generated by Big Data and the Internet of Things –IoT– are characterized by the fact that they have a geographical component.
Since the emergence of the first forms of writing until now, people have had the need to collect information; information that, logically, has been accumulated along years, becoming more abundant and profuse over time. Today, the growth of the technology sector has also caused a disproportionate increase in the volume of information data.
Geomarketing is a concept that is gaining importance within the business environment. Even though its essence is nothing new, due to the advances in GIS technology and the ones in displaying massive amounts of data -BIG Data or Data Science-, it has become a revolutionary tool for making strategic decisions. Let´s get started.